Finding the perfect piece of jewelry can be a deeply personal journey, one that takes time and exploration to discover what truly resonates with your style. With a vast array of options, from delicate bracelets to bold necklaces, the world of jewelry offers endless possibilities for self-expression. 

But which jewelry trends are capturing hearts across the U.S.? And which states are the most diamond-obsessed? We’ve taken it upon ourselves to find out! 

To do this, we looked at search demand across a wide range of jewelry items—necklaces, bracelets, rings and earrings—to identify the most standout trends nationwide. Additionally, we examined diamond preferences, including popular cuts, colors, carat weights, and jewelry items across all 50 states to uncover which regions embrace these sparkling gems the most.

To uncover the most diamond-obsessed regions in the U.S., we dived into search data that showcases preferences for different cuts, colors, carat weights, and jewelry styles. Join us as we reveal which regions sparkle the brightest when it comes to their love for all things diamond!

1. West

The West is the most diamond-obsessed region in the U.S., with over 3 million annual searches for diamond-related terms. Despite having fewer states than other regions, it tops the list, largely thanks to Utah, which ranks as the most diamond-obsessed state in the country. The region also has a distinct fascination with black diamonds, with 544,440 annual searches.

2. Northeast

Despite being the smallest region, the Northeast comes in second, generating 2.3 million searches for diamond-related terms each year. New York, home to the famous Diamond District, leads the region’s obsession with diamonds. The area attracts buyers and sellers from around the world, making New York a natural epicenter for diamond interest. It's no surprise that this iconic hub keeps the Northeast near the top of the list.

3. South

Coming in third, the South sees a significant number of searches, largely fueled by Texas, where residents account for 1.26 million diamond-related inquiries each year. Texas is particularly interested in diamond rings and earrings, reflecting the region’s love for bold, statement and luxury jewelry. As one of the largest states by population, Texas plays a major role in pushing the South’s diamond fascination to new heights.

4. Midwest

Despite ranking last, the Midwest still shows a strong interest in diamonds, with 2,258,880 Google searches for diamond-related terms. Larger states like Illinois, Michigan, and Ohio, drive much of this demand, with a particular interest in diamond jewelry like rings, necklaces, and bracelets.

1.Princess cut

Ranking first with 266,400 annual searches, the princess cut is known for its sharp and square shape. This contemporary style emerged in the late 20th century and has quickly become a favorite for its versatility and modern aesthetic. 

2.Emerald cut

Tying for first place with 266,400 annual searches, the emerald cut is known for its sleek, step-cut facets that create a striking "hall of mirrors" effect. Favored by icons like Beyoncé and Amal Clooney, its elongated shape not only makes fingers appear more slender in rings but also brings a refined edge to earrings and necklaces. This versatile cut adds understated elegance to various types of jewelry, making it a popular choice among jewelry lovers.

3.Radiant cut

With 97,200 searches, the radiant cut takes the third spot. This cut combines the brilliance of round diamonds with a square or rectangular shape, offering both sparkle and structure, making it a versatile option for those wanting a bit of both. It has gained popularity for its versatility, with celebrities like Jennifer Lawrence and Brittany Matthews opting for this striking cut.

4.Cushion cut

In fourth place, the cushion cut sees 79,200 annual searches. Often described as a blend of a square shape with rounded corners, it combines vintage charm with modern cutting techniques. Its soft, pillow-like silhouette appeals to people seeking a romantic yet unique look. Notable fans include Kim Kardashian and Meghan Markle, who both appreciate its timeless elegance.

5.Asscher cut

With 79,200 searches, the Asscher cut, which originated in the early 20th century, is a square variation of the emerald cut. It has seen a 22% increase in interest and is often chosen for its dramatic look, with celebrities appreciating its distinctiveness and heritage.

1.Black diamond

With 1,620,000 annual searches, black diamonds lead the pack, accounting for over 40% of total color-related searches. Their bold, mysterious appeal makes them particularly popular in the West, with Utah, Colorado, and Wyoming taking the top spots for interest in this striking gem.

2.Blue diamond

The second most sought-after color, blue diamonds have 888,000 annual searches. Their captivating hue draws attention, especially in states like Nevada, California, and Oregon, where they are highly coveted for their rarity and unique beauty.

3.Pink diamond

With 397,200 searches, pink diamonds are predominantly searched in New York, where their romantic and luxurious qualities resonate strongly with consumers. This color’s allure is often associated with love and elegance.

4.Red diamond

Garnering 266,400 searches, red diamonds are rare and highly desired, with Alabama leading the search interest. Their striking color symbolizes passion and power, appealing to those looking for a truly unique gemstone.

5.Yellow diamond

Also with 266,400 annual searches, yellow diamonds are popular in Oregon, New York, and Florida. Known for their cheerful and vibrant appearance, these stones bring a sunny touch to jewelry, attracting a diverse audience across various regions.

1.Diamond rings

With 1,320,000 annual searches, diamond rings are a top pick for jewelry lovers, especially in New York, where the state alone contributes 118,800 searches. Interest peaks every December, likely thanks to holiday proposals and the gift-giving spirit. Meanwhile, searches dip during the summer and early fall, showcasing the seasonal trends in diamond ring popularity.

2.Diamond earrings

Diamond earrings share the top spot, with 1,320,000 annual searches and a staggering 82% year-on-year increase. Illinois is at the forefront of this demand, accounting for 64,800 of these searches. Stars like Sydney Sweeney have been spotted in stunning diamond earrings that elevate their red-carpet looks, showcasing the versatility and elegance of this jewelry staple.

3.Diamond necklaces

With 888,000 searches per year, diamond necklaces are seeing a similar 82% boost. New York continues to lead the chart, with 79,200 searches, reinforcing its reputation as a key hub for diamond enthusiasts who covet elegant and statement-worthy pieces.

4.Diamond bracelets

Searched 397,200 times a year, diamond bracelets maintain a steady following, especially in New York, where the love for all things diamond truly shines. The ongoing demand for bracelets adds yet another layer to the state’s dominant role in the diamond market.

5.Diamond pendants

Trending upward, diamond pendants attract 177,600 searches annually. Big states like New York, Illinois, and Massachusetts contribute to this growing interest, proving that pendants remain a classic choice, favored for their elegance and versatility. They have been a popular choice on the red carpet as well, with celebs like Kaia Gerber showcasing exquisite diamond pendants that effortlessly complement their looks.

1. 3 Carat Diamond

Leading with 217,200 searches, the 3 carat diamond draws significant interest, particularly in Massachusetts, New York, and California. Although not the usual gemstone size found in jewelry, its popularity reflects the growing desire for eye-catching, statement pieces. 

2. 1 Carat Diamond

As the most common and affordable carat option it is no surprise that 1 carat diamonds get 177,600 searches annually. New York drives the demand for this classic choice, favored for its balance between size and cost.

3. 2 Carat Diamond

With 118,800 annual searches, 2 carat diamonds offer a bit more impact while still staying practical for many buyers.

4. 2.5 Carat Diamond

Pulling in 97,200 searches per year, 2.5 carat diamonds appeal to those looking for more presence without going too extravagant.

5. 5 Carat Diamond

Known for making a statement, 5 carat diamonds attract 79,200 searches annually. Washington leads the interest in this category, showing a love for larger, more luxurious stones.